Annika Geiger

Digital Marketing Expert Speaker & Consultant

Miss Germany 2022 Top3 #ForMoreWomenInTech


Annika is a passionate digital marketing speaker and consultant.

As an International Account Director for Agency Development at Magnite (legacy SpotX), Annika is at the forefront of the Connected TV (CTV) development and adoption across European agencies and advertisers. She is a thought leader in this space and helps clients use CTV advertisement to their advantage.

As a Senior Strategic Account Manager for Global Brand Partnerships at Oracle, Annika was responsible for leading and scaling Oracle’s biggest global brand account, Procter & Gamble, across 37+ markets.

Annika is an alumni of Maastricht University, NL (MSc International Business) and Queensland University of Technology (MBus Marketing Communications).

Women In Tech Series Feature by Zelo Digital

April 2022

As part of the “Women In Tech” Series by Zelo Digital, I spoke to Gregory Mark (Founder & Ceo, Zelo) about how I ended up in ad tech, what my current role looks like, where I see the ad market in 10 years as well as more personal topics.

Find the full interview in the “Blogs” section or use the link below to get to zelodigital.com

Career & Development Days @Maastricht University

March 2022

In was invited by the School of Business & Economics to speak about working in tech in one of the most competitive cities in the world as well as my tips for recent graduates, who are about to enter the job market.

Miss Germany 2022 – Top 3

February 2022

I’m proud to announce that I’ve made it into the Top 3 for Miss Germany 2022 with my mission to get more women in tech and leadership positions, and more generally to create a more female economy and business world.


Miss Erfolg #49 – Der Finalistinnen Talk No. 4

February 2022

Speaking about Female Empowerment, our Miss Germany journey as well as more personal topics, Lan, Kerri, Chrissie, Lena, Gina and I were interviewed by Jil Andert as part of the Miss Germany finalist talk No. 4.

Co-Author of the IAB’s CTV Guide

February 2022

Co-authoring the International Advertising Bureau’s (IAB) Connected TV (CTV) guide to educate the market about CTV targeting and measurement possibilities while establishing CTV standards in the ad tech industry.

The Women in Programmatic Speaker’s List

January 2022

I’m honoured to be featured on the Women in Programatic Network (TWIPN) Speaker’s list to drive more diversity and inclusion on stages at industry events.

SWR Aktuell Radio Interview

January 2022

With the Consumer Electronics Show (CES) in Las Vegas approaching I spoke to SWR about my consumer tech predictions for 2022 (AI, IoT, Metaverse, VR, etc.) as well as what the declining number of tech exhibitors amid covid spike means for the consumer tech conference and market.

My 2022 predictions for the consumer tech market will be available in the blog section soon!

Business Today Magazine

December 2021

I spoke to Business Today about my career path from growing up on the german countryside, to studying in the Netherlands, Hungary, Australia and working in the UK, Thailand, and Indonesia. We further spoke about my Miss Germany mission to get more women in tech and leadership positions and what I’m currently doing to put my mission into action.

Südfinder Newspaper Article

November 2021

I spoke to Südfinder about my Miss Germany mission to get more women in tech and leadership positions, as well as my work as account director in London, online course teacher, mentor and marketing expert speaker.

Südkurier Newspaper Cover Story

November 2022

I’m honoured to have been featured on Südkurier’s cover story sharing my career path and experience working for a global tech company. We spoke about the underrepresentation of women in the tech sector and leadership positions and how I’m trying to raise more visibility for this topic with my Miss Germany candidature #ForMoreWomenInTech.

Squared Online Webinar

18 November, 10am (CET)

It was a pleasure leading this webinar on “Quick Wins for Black Friday” and talk the attendees through different strategies of how programmatic advertising can help reach new and existing customers, increase their sales and improve brand awareness.

TV Interview with ntv

17 October 2021, 10:30am (CET)

As part of ntv’s economic report on digital fitness trends, I spoke about my experience with FitTech, especially the Peloton Bike+ and its community aspect. The pandemic has had a significant impact on the Fitness industry, causing a considerable shift towards in-home digitally connected equipment and I’m honoured to share my opinion on this development.

In case you missed the report on TV, it will soon be available on TV Now in Germany!

Interview with Radio 7

September 2021

I’m honoured to have been interviewed by Radio 7 about my mission for Miss Germany, which is about female empowerment, gender equality at work and to bridge the gender pay gap.

Miss Germany 2021/2022 Top20 Finalist

August 2021

I’m beyond excited to be selected as one of the finalists for Miss Germany 2021/2022.

Miss Germany is not a beauty pageant anymore, but a platform for young women with a mission! My mission and what I stand for it to get more (visibility for) women in tech and leadership positions!

Read more about my mission in the “Features and Blog” section or on the Miss Germany website.

Expert Speaker @Brixton Finishing School (BFS)

August 2021

BFS is all about finding and developing untapped talent of underrepresented groups (e.g. multi-cultural, working class, females, neurodiverse 18 – 25 year olds) by offering free 10-weeks of full time learning from the best in the industry.

Because more diverse teams, drive better results!

It was an honour and absolute pleasure to be teaching a programmatic advertising master class at BFS.

Expert Speaker @Headstart Studios

April 2021 – Present

“The digital world is constantly evolving; there are always new trendy topics, channels and challenges which you need to stay on top of and find creative solutions for.”

I’m excited to share my knowledge and expertise on all things digital with the participants of the eLearning format Squared Online.

The award-winning, digital marketing and leadership program was developed by Headstart Studios and Google and delivers 22 weeks of strategic digital marketing knowledge. It helps participants become drivers of digital marketing initiatives.

Alumni Highlight – Maastricht University

August 2020

I was featured by Maastricht University – School of Business and Economics as part of their Alumni Highlights

The quote on the right has been my guiding principle throughout the years and helped me grow. Especially as a woman in business you need to be confident, fearless and always push your limits!

Finalist for the Future Star in Tech 2020 Award

April 2020

Information Age’s Future Stars in Tech aims to inspire, celebrate and empower the next generation of female leadership in technology.

I’m honoured to have been shortlisted as finalist for Information Age’s Future Star in Tech 2020 awards for my expertise and dedication to innovation when it comes to cookie-based user targeting in connection to current ePrivacy concerns.


E8 4FB, East London
+44 7771 987 465