Annika Geiger

Digital Marketing Expert Speaker

2nd Runner Up Miss Germany 2022


Annika is a passionate digital marketing speaker and consultant.

As Brand Direct Lead at Magnite, Annika leads Magnite’s Brand Direct Business across EMEA and is at the forefront of the Connected TV (CTV) development and its adoption in the different European markets. She is a thought leader in this space and helps clients use omnichannel advertising strategies to their advantage.

As a Senior Strategic Account Manager for Global Brand Partnerships at Oracle, Annika was responsible for leading and scaling Oracle’s biggest global brand account, Procter & Gamble, across 37+ markets.

Annika is an alumni of Maastricht University, NL (MSc International Business) and Queensland University of Technology (MBus Marketing Communications).

MSc Guest Lecture @Maastricht University

May 2022

I was invited by the School of Business and Economics to give a guest lecture on the ad tech ecosystem and programmatic advertising. More specifically, I was talking about how it can be used to increase ROI, drive business growth and product innovation as well as what role big data plays in this context.

Women In Tech Series Feature by Zelo Digital

April 2022

As part of the “Women In Tech” Series by Zelo Digital, I spoke to Gregory Mark (Founder & Ceo, Zelo) about how I ended up in ad tech, what my current role looks like, where I see the ad market in 10 years as well as more personal topics.

Find the full interview in the “Blogs” section or use the link below to get to zelodigital.com

Career & Development Days @Maastricht University

March 2022

In was invited by the School of Business & Economics to speak about working in tech in one of the most competitive cities in the world as well as my tips for recent graduates, who are about to enter the job market.

Co-Author of the IAB’s CTV Guide

February 2022

Co-authoring the International Advertising Bureau’s (IAB) Connected TV (CTV) guide to educate the market about CTV targeting and measurement possibilities while establishing CTV standards in the ad tech industry.

The Women in Programmatic Speaker’s List

January 2022

I’m honoured to be featured on the Women in Programatic Network (TWIPN) Speaker’s list to drive more diversity and inclusion on stages at industry events.

Video Production for an Industry Initiative to get More Women In Tech

November 2021

I worked with the video production company “Virtual Appearance” on a piece to get more visibility for gender equality in male dominated industries.

With this project we reached over 15,000 people online.

Squared Online Webinar

18 November, 10am (CET)

It was a pleasure leading this webinar on “Quick Wins for Black Friday” and talk the attendees through different strategies of how programmatic advertising can help reach new and existing customers, increase their sales and improve brand awareness.

Expert Speaker @Brixton Finishing School (BFS)

August 2021

BFS is all about finding and developing untapped talent of underrepresented groups (e.g. multi-cultural, working class, females, neurodiverse 18 – 25 year olds) by offering free 10-weeks of full time learning from the best in the industry.

Because more diverse teams, drive better results!

It was an honour and absolute pleasure to be teaching a programmatic advertising master class at BFS.

Expert Speaker @Headstart Studios

April 2021 – Present

“The digital world is constantly evolving; there are always new trendy topics, channels and challenges which you need to stay on top of and find creative solutions for.”

I’m excited to share my knowledge and expertise on all things digital with the participants of the eLearning format Squared Online.

The award-winning, digital marketing and leadership program was developed by Headstart Studios and Google and delivers 22 weeks of strategic digital marketing knowledge. It helps participants become drivers of digital marketing initiatives.

Alumni Highlight – Maastricht University

August 2020

I was featured by Maastricht University – School of Business and Economics as part of their Alumni Highlights

The quote on the right has been my guiding principle throughout the years and helped me grow. Especially as a woman in business you need to be confident, fearless and always push your limits!

Finalist for the Future Star in Tech 2020 Award

April 2020

Information Age’s Future Stars in Tech aims to inspire, celebrate and empower the next generation of female leadership in technology.

I’m honoured to have been shortlisted as finalist for Information Age’s Future Star in Tech 2020 awards for my expertise and dedication to innovation when it comes to cookie-based user targeting in connection to current ePrivacy concerns.


E8 4FB, East London
+44 7771 987 465