Digital Marketing Expert Speaker
2nd Runner Up Miss Germany 2022
Annika is a passionate digital marketing speaker and consultant.
As Brand Direct Lead, Annika leads Magnite’s Brand Direct Business across EMEA and is at the forefront of the Connected TV (CTV) development and its adoption in the different European markets. She is a thought leader in this space and helps clients use omnichannel advertising strategies to their advantage.
As a Senior Strategic Account Manager for Global Brand Partnerships at Oracle, Annika was responsible for leading and scaling Oracle’s biggest global brand account, Procter & Gamble, across 37+ markets.
Annika is an alumni of Maastricht University, NL (MSc International Business) and Queensland University of Technology (MBus Marketing Communications).
MSc Guest Lecture @Maastricht University
I was invited by the School of Business and Economics to give a guest lecture on the ad tech ecosystem and programmatic advertising. More specifically, I was talking about how it can be used to increase ROI, drive business growth and product innovation as well as what role big data plays in this context.
Co-Author of the IAB’s CTV Guide
Co-authoring the International Advertising Bureau’s (IAB) Connected TV (CTV) guide to educate the market about CTV targeting and measurement possibilities while establishing CTV standards in the ad tech industry.
The Women in Programmatic Speaker’s List
I’m honoured to be featured on the Women in Programatic Network (TWIPN) Speaker’s list to drive more diversity and inclusion on stages at industry events.
Finalist for the Future Star in Tech 2020 Award
Information Age’s Future Stars in Tech aims to inspire, celebrate and empower the next generation of female leadership in technology.
I’m honoured to have been shortlisted as finalist for Information Age’s Future Star in Tech 2020 awards for my expertise and dedication to innovation when it comes to cookie-based user targeting in connection to current ePrivacy concerns.