MBA & MSc Guest Lecture at Maastricht University
12 May 2023 | Maastricht, The Netherlands
The School of Business and Economics invited me to speak to the MBA and MSc class of 2023 about the evolution of the digital advertising ecosystem, the role of AI and big data for marketing, and what the main challenges for CMOs are in recent times.
TV Streaming Keynote at NextM
20 April 2023 | Dusseldorf, Germany
At NextM (a GroupM event) I gave a keynote on the new era of TV Streaming, including insights on the evolution of the TV ecosystem, consumer behaviour, the emergence of new streaming platforms and the advertising opportunity behind it all.
Global Network Panel by Mediaspace
26 October 2022 | London, United Kingdom
At the global mediaspace network panel Simon Farnfield (Mash Media), Mahmoud Alqaisi (wego.com) and I spoke about new trends and practices in business development and ad sales.
MSc Guest Lecture at Maastricht University
May 2022 | Maastricht, The Netherlands
I was invited by the School of Business and Economics to give a guest lecture on the ad tech ecosystem and programmatic advertising. More specifically, I was talking about how it can be used to increase ROI, drive business growth and product innovation as well as what role big data plays in this context.
Career and Development Days at Maastricht University
March 2022 | Maastricht, The Netherlands
In was invited by the School of Business & Economics to speak about working in tech in one of the most competitive cities in the world as well as my tips for recent graduates, who are about to enter the job market.
2nd Runner Up Miss Germany 2022
February 2022 | Freiburg, Germany
It’s official! I’m the 2nd Runner Up Miss Germany 2022 with my mission to get more women in tech and leadership positions, and more generally to create a more female economy and business world.
Squared Online Webinar
November 2021 | Hamburg, Germany
It was a pleasure leading this webinar on “Quick Wins for Black Friday” and talk the attendees through different strategies of how programmatic advertising can help reach new and existing customers, increase their sales and improve brand awareness.
Video Production for an Industry Initiative to get More Women In Tech
November 2021 | Constance, Germany
I worked with the video production company “Virtual Appearance” on a piece to get more visibility for gender equality in male dominated industries.
With this project we reached over 15,000 people online.
TV Interview with ntv
17 October 2021, 10:30am (CET) | Berlin, Germany
As part of ntv’s economic report on digital fitness trends, I spoke about my experience with FitTech, especially the Peloton Bike+ and its community aspect. The pandemic has had a significant impact on the Fitness industry, causing a considerable shift towards in-home digitally connected equipment and I’m honoured to share my opinion on this development.
Panel on Gender Equality & Female Empowerment
October 2021 | Hamburg, Germany
I was invited by the Miss Germany Corporation to speak about gender equality in the tech sector and what female empowerment looks like in the workplace. This panel was live streamed to an audience of 3,000+ people.
Expert Speaker at Brixton Finishing School (BFS)
August 2021 | London, United Kingdom
BFS is all about finding and developing untapped talent of underrepresented groups (e.g. multi-cultural, working class, females, neurodiverse 18 – 25 year olds) by offering free 10-weeks of full time learning from the best in the industry.
Because more diverse teams, drive better results!
It was an honour and absolute pleasure to be teaching a programmatic advertising master class at BFS.
Expert Speaker at OMR Education
April 2021 | Berlin, Germany
“The digital world is constantly evolving; there are always new trendy topics, channels and challenges which you need to stay on top of and find creative solutions for.”
I’m excited to share my knowledge and expertise on all things digital with the participants of the eLearning format Squared Online.
The award-winning, digital marketing and leadership program was developed by Headstart Studios and Google and delivers 22 weeks of strategic digital marketing knowledge. It helps participants become drivers of digital marketing initiatives.
SANTE Natural Cosmetics TV Spot
2022 & 2023 | Germany
Natural and sustainable cosmetics & skin care is very important to me, which is why it was an honour to work with L’Oreal Germany | Sante and be part of this linear TV ad, which reached over 3M viewers.
annikageiger.com 